Bref, vous avez conçu, designé, développé et publié votre nouvelle application mobile. Vous avez patienté un peu trop à votre goût avant que l’équipe d’Apple ne l’approuve mais elle est enfin disponible dans l’App Store et sur Google Play! (Ils sont quand même plus rapides chez Google, non?)
Vous en êtes convaincu, votre appli est la plus belle de toutes. « Tout le monde va l’adorer! », c’est votre mère qui l’a dit. Votre soeur et votre assistante ont même confirmé. Le succès est au bout du chemin, c’est certain.
Vous avez beau avoir passé 3 mois à développer la meilleure app du monde, votre travail ne fait que commencer… Si personne ne sait que votre petite merveille est là, disponible, à 2 clics, personne ne la téléchargera, personne ne l’utilisera et vous aurez travaillé pour rien… dommage. Maintenant, vous allez devoir promouvoir votre application mobile pour pouvoir en faire un véritable succès. Vous vous demandez comment promouvoir votre app?
Cette étude de Forrester identifie comment les utilisateurs d’applications mobiles les ont découvertes.
C’est sur base de cette étude que j’ai réuni 14 trucs pour vous aider à promouvoir votre application mobile.
Retrouvez-les dans la présentation ci-dessous:
Vous avez d’autres trucs? Comment faites-vous la promotion de vos applications mobiles ? Dites-le en commentant ci-dessous.
PS: N’oubliez pas de partager cet article.
14 thoughts on “Comment Promouvoir Votre Application Mobile”
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